UX Designers and Researchers
It is important to reliably observe, monitor, understand, measure and interpret emotions to create an impacting design. Validate your intuitions and assumptions fast.
Whether those decisions are:
Proving and disproving research based hypotheses
Designing intuitive interactions that work across devices
Creating memorable on-board experiences
Creating sticky branding, graphics and visual elements
Changing business process to fit customers
Are you tasked with making the software functional and engaging?
Do you care about the voice, ears, taste, smell, tactile sense, emotions, behaviours and cognitive understanding of your customer?
Do you want to be the first person to know whether it works or not for the customer?
You are the beginning, middle and end of all creative journeys. Your team and business trust a lot for the insights your provide.
That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.Steve Jobs
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.Alan Cooper
How we help you
– Understand customer needs, expectations, attitudes, emotions and behaviours.
– Observe target customers interacting and thinking loud with your design
– Be it low fidelity mocks, prototypes or live designs.
– Be it sketches, Balsamiq, Invision, Axure and so on
What to consider
Why or why not :
customers are completing the journey?
group pages into few templates or UI patterns for consistency?
build the minimum functional end-user experience and evolve
service in an agile fashion?
a particular interaction works?
work on alternatives that reduce browser rendering issues?
use front-end caching to speed up end-user experience?
a call-to-action label works?
customers aren’t completing the journey?
parts of the interaction design are not intuitive?
call-to-acton labels works?
parts of your design customers love?
design works better between two alternatives?
You also need to think:
Does the customer experience reciprocity?
Does the customer feel excited?
Does the customer experience persuasion through the design?
Does the customer experience authority and creativity while interacting?
Does the customer experience engagement during their first experience?
See what other organisations are doing:
Created design patterns for the use of design community across UK government. They thoroughly research designs with customers before accepting the finality. They bring in new designs for discussions based on behavioral research and functional fitness.
Salesforce lighting design system helps designers to focus on user experience, interaction and flows while developers to focus on application logic without worrying about pixels.