If there is something that is considered especially relevant in the usability are the elements of the user experience, which are what make up the final result of a digital product. We know that it is essential that these aspects work perfectly to turn users into customers and visits to sales, but what exactly are these elements we are talking about? How do they affect the usability of a web page?
In the following lines we will address an essential topic for what is known as User Experience and we will justify its importance. Jesse James Garrett coined in 2000 these terms to facilitate the understanding of usability and its processes in a web, and to this day they continue to have a total and absolute validity for those who are dedicated to this sector of the infinite world of Internet. Do you want to know how to work with the mentioned elements?
What are these elements
The elements that we talked about and Garret explained at the time are those that make a web page end up working wonderfully in the eyes of the user, who does not need to understand the operation of their ins and outs. Thus, we could establish a scheme to develop based on these aspects during the construction of the web, since the system is based precisely on avoiding the difficulty of making modifications when everything is already advanced.
In this way we can speak first of the needs of the user and the objectives of the landing page, then indicate the functional specifications and then the design of the interaction. If you realize we are carrying out an ascending process, something that will undoubtedly continue with the design of the information and the interface and culminate with another design: the visual.
We could say that these are the elements of the user experience established by Jesse J. Garrett, although the author also added in some of these scales the identical points that a web dedicated exclusively to the information should create, thus creating a very similar parallel process to make it. The key is to know its importance and know how to work with these elements, so let’s get to it.
What is its importance
It seems obvious that the importance of the elements of the user experience is key both in the creation of a landing page and in its subsequent operation. They are also essential, even more so, as long as they affect each navigator in question, because in the end it is about that, to satisfy those who visit the web. At first glance the relevance of each one of these steps is deduced, because it is clear that each one of them has to be taken care of so that the results are optimal.
How can a web page work that has not been sustained on its two essential pillars, such as its own objectives and the needs of the target in question? In no way, just as it would not be useful if aspects such as the functional specifications of the web or the design of interactions, its interface or the information it displays are not taken into account.
Regarding the visual design, although it has no greater importance than the other aspects, we can say that it is the tip of the iceberg, so once again, the care must be absolute.
How we work with these elements?
Understanding how to work with the elements of the user experience is relatively simple; Just take care of the mentioned steps and always keep in mind that they have to work in a certain order and in perfect harmony, implementing one with another. From the base of the landing page we have already spoken: it is obvious that are the objectives of the site and the needs that are intended to satisfy the navigator. But what comes next?
In tune with the mentioned web base should be the tools that it contains. The functional specifications are responsible for precisely this, to define in practice what has been established in the first step through the functionalities themselves. The following is the design of the interaction, and this is a must, since it is exactly the point on which the UX is based.
From here, it will be necessary to decide whether the interface design is intended to be hierarchical, linear, network or hierarchical online and, of course, to approach the design of the information that the user wishes to display, because in the end this Is the central part of any web page. In the order mentioned above, it seems logical that the visual design should be addressed at the end of the process, since following this order is essential and making changes to the work carried out can bring many complications.
Checkealos
If we know something in Checkealos is a user experience, so we can talk to you about this and, more importantly, give you all the help you need for any project in terms of its usability. We have experts who can guide you to achieve your goals and with a large number of testers willing to value your product.
How do we do it? Very simple: we provide users that match the profile of your target audience, they navigate and interact with your website while making comments and suggestions about it. All this we leave it collected in a video so that through an analysis of the behavior of your users, we can know what are the main blocks of your conversions. Can you think of a more productive way to analyze the user experience than by asking him about usability?
