When we talk about the user experience knowing how a usability test works always becomes the million dollar question. Although it is not one of the most well-known disciplines of digital product work, what is known as User Experience is attracting more people knowing its absolute necessity in this world. However, many users are still unaware of the existence of these processes and, even more, how they are carried out.
In Checkealos we are specialists in usability testing and we are dedicated precisely to it, so if there is someone who can talk about its operation it is us. The first thing to know is that not all products are analysed in the same way, since each one requires some tests to satisfy their different needs and, the end user that will end up managing it.
So how do you perform a usability test on a landing page? How do you deal with games? And, of course, what is a test for an e-commerce? In all three cases it is a fundamental issue and that is why large companies are already carrying out these processes, which leads us to want to explain carefully the operation of a usability test in each of these products.
Usability testing for the Landing Page
Do you need to know how your website works through the eyes of the user? A usability test on your landing page will be essential to really know what is right and wrong on the site. Finding this information is not complicated, it is simply finding your target, selecting one of these members that you target and letting them use the website while they evaluate, value and comment.
This process draws highly revealing conclusions about what can be improved or what has to be completely modified in a web page. We could say that there are clear clues as to what the user expects from a landing page and how he behaves towards it, for better or for worse.
Testing usability in games.
On the other hand, to know how a test of usability in games works one has to pay attention to the previous explanation in the case of the landing page. Although it is true that the procedure is different, after all, the objectives are the same, so they are carried out in a similar way. The main thing is to find the appropriate tester to perform the test, since to choose someone who does not usually interact with video games or who does it in totally different subjects, would be totally counterproductive.
If the previous analysis was about browsing a web page, in this case it is about playing and having fun with a product that is also to the liking of the tester; Is there any better way to find out the pros and cons of a video game? Do you want to evaluate the graphics? The game play? Which routes does the player have to follow?
No matter what it is, the user will do a general analysis and comment on all the details in a video about his walk through the game. Getting suggestions from a potential customer to improve the usability of a product is something that is priceless.
Usability test for e-commerces
Finally, when it comes to knowing how a usability test works in e-commerce the process, although it is even more similar to the first one – in both cases we would be talking about web pages – offers some major complications. It should be noted that when we talk about e-commerce we also refer to the applications that the stores themselves implement for various devices, in which the process would also be different.
In any case, the difficulties in the usability of the e-commerces always reside in the amplitude of the pages or the applications, since generally a large number of products are sold through them. The routes have to be presented in a simple and simple way to promote the understanding of the navigator and thus facilitate the user experience, as well as offer aspects such as the reliability of a site where customers will conduct economic transactions.
You should also analyze the product exposures themselves, offering complete and dynamic information through the most intuitive interaction possible and, of course, showing the prices of the products and other additional expenses such as shipments. Thus, a tester should be chosen again to respond to the profile of the target audience of e-commerce and allow it to evaluate it from a comfortable place for them, expressing their opinions and suggestions to find a way to improve it.
Checkealos
From Checkealos we provide you with just this: a fully objective usability test as it will be carried out by a user of your target audience, whether your current or potential consumer, someone who will use your landing page, your game or your e-commerce, And that will enable you to increase your knowledge of it so you can increase your conversions and profits.
Now that you know how a usability test works, will you allow yourself the luxury of letting it slip away? We know it is not. We will help you to boost your digital project by optimising it and adapting it to the needs of your users.
