Improving a product through the User Experience before it is put on sale is a task that today seems to be really essential. It is a job, or at least a responsibility of the product manager, who in many cases can not take direct charge of it and has to resort to third parties. In any case, the main product manager in any company consists in guaranteeing the success of what is sold, and for this purpose the User Experience is basic.
If any individual does not feel comfortable interacting with an application, a game or a website, chances are they do not get it, so although it may seem silly, we are referring to a fundamental factor : Any product should be improved in regards to the user experience before going on the market, before updating or even without the need for new features.
We talk about usability and we do it knowingly because we know what the subject is about, but we want you to know it perfectly. What is the User Experience and how does it affect product managers? We’ll tell you then.
What is the User Experience?
The User Experience, also known as usability or as UX by the abbreviations that make up the Saxon concept User Experience, is everything that has to do with the interaction between the user and a product. The order, the functionalities, the visibility, the simplicity when moving from one point to another, and a very long list of aspects that affect any user when using a product. What the public is continually looking for and increasingly more is simplicity and convenience.
When someone enters a website, uses an application or tries to have fun with a game is looking to interact with it in a simple and intuitive, and if you do not find these aspects will probably go where you came and look for something better between the whole Offer that is presented, where surely some of the competitors of the abandoned product will appear.
This is the User Experience because we are the users of today, especially when it comes to technological or digital products. But, how important is this factor when selling any application, game or program, among others? Ask any product manager to see what they think; Meanwhile we continue explaining it here as well.
How the UX affects the sale of a product
To know how UX affects the sale of any product, it is necessary to carry out a very simple self-analysis exercise. After all, we are all users, so if you are reading this post, stop to think for a minute and consider how you behave before any web, social network, app or game that ends up at your fingertips.
What do you rely on to evaluate or evaluate it? We used to say it earlier: if it gives you difficulties, will you end up looking for another similar product? The most common answer is affirmative, simply because on many occasions it is more difficult to get accustomed to such software than to look for a new one among the competition.
Thus, it seems clear that at the point of demand in which we are on the part of the users, the UX affects greatly in the sale of any product, hence it must be taken into account by the product managers. For these professionals, when we talk about usability we are certainly referring to an advantage rather than a problem.
Advantages for Product Managers
As we have stated at the beginning of this post, a product manager has to be concerned about achieving the sales success of whatever your company offers. The truth is that this responsibility entails many tasks in which these professionals have to put all their efforts, so the most common is to resort to third parties to take care of usability and that everything works just fine.
In this respect all are advantages for the product manager, who ensures to a certain extent the success of sales thanks to a good programming in terms of User Experience. Everything should begin with an audit to check how potential customers interact with the product, and that is something really simple. We explained how.
Check them as support for the product manager
From Checkealos we propose the ideal way to audit the User Experience of your product and improve its usability with a very simple method: identify your target, tell us how it is and we take care of looking for testers that fit the characteristics that you You have marked From here, the tester will capture through a video all the interaction with your product, being record of his screen and his voice. These videos will be analysed by our experts who evaluating the behaviour of users will tell you what fails and what works perfectly in your product, and tips to improve the usability of it.
