Marketers need the UX specialist for their work. This is an unquestionable truth, since much of the work of promoting, attracting and retaining a web page will depend on the user experience that the client, potential or not, has when accessing it.

Thus, it is evident that the work in the field of marketing and in the UX, that is, in the User eXperience, are intimately linked. The success of each depends on the other and vice versa. In other words, you will not be able to sell a website with a bad user experience, no matter how good the marketing campaign is. But it will not be as positive a high UX if nobody knows your site online and you do not have users who enjoy it.

Marketing and UX

When we combine marketing and UX, we find a number of important points that will make this a winning bet. Let’s see what we mean:

• The web design of a page is indispensable for both marketing and UX to be productive. That is, on the one hand, the appearance of it will depend on the commercial professional can make calls to action that are attractive, flashy and in areas of high visibility. On the other hand, before a well structured design, the user experience will also be always more positive. That is, they combine in an excellent strategy to raise the conversion rate.
• Another point in combining a good marketing professional with the user experience is in content. On the one hand, a well-structured UX will include clear, eye-catching descriptions of the products on the web. In addition, they have to be visible and comfortable to read by the user. On the other hand, these same texts are excellent for establishing an SEO strategy in which there are keywords or keywords by which a potential customer can find our website in search engines.
• Finally, we must highlight the loading times. As a marketing professional, you offer the customer a superior user experience. At this point the speed at which pages load and the time you spend from clicking on a product, for example, until you see it, will be largely what makes you make the decision to continue on your web or search for meadows Online more green, comfortable and adapted to your need.

Marketing Professionals

It is often said that marketers must work according to 4P: product, price, publicity and point of sale. In the space that occupies us, where we give special importance to the UX, it is clear that the point of sale is our main interest.

A marketing professional is a figure who gains more and more importance in an organizational chart. It depends on the administrative and social processes through which consumers get what they need. So it must generate, offer and exchange.

To this end, today, a marketing professional is asked to have experience, be able to be trained in a continuous manner according to the requirements of the market, organize well and have an excellent capacity for organization, research and management.

UX Professionals

On the other hand, UX professionals require skills very similar to marketing specialists. Since its main task is for the user to always have a good online experience every time he / she enters the web, he / she must also be at all times very close to what the client wants and feels.

That is, like the marketing professional, in the UX you have to connect with the user, with their tastes, their needs and their desires. That is why you have to have the platform always in perfect condition.

So, since it is responsible not only to make life easier for the user, but to make it even better, it has to have a proactive profile, always ready to listen, learn and improve to exploit the full potential.

It also has to be an open profile to change, ready to be up to date in everything, technologies, market studies, customer needs … And of course, with capacity to direct teams, handle necessary tools, etc.

Checkealos

You’ve already seen that marketers are intimately connected to UX. The user experience is vital to describe the degree of success of a project. This requires very specific profiles with extensive knowledge, experience and desire to develop a promising career.

You do not know how to find what you need to become a marketing professional and UX promising and successful? You know that at Checkealos we can provide you with the resources you need to start your career and learn how much you will need to become a legend in the online world.