Built for how each team actually works
Product needs evidence before the sprint. Support needs to know which journeys generate tickets. HR needs to connect engagement to customer outcomes. Same platform, different questions.
Choose your role to see the capabilities, the metrics you will own and the templates built for your day to day.
Solutions by Team
Board of Directors
Govern experience as a strategic asset. Data-driven boardroom decisions.
- Experience Governance Framework
- Quarterly XM Board Reports
- Experience Risk Monitoring
Communications & PR
Shape the narrative with audience intelligence. From messaging to crisis response.
- Message Testing & Validation
- Crisis Communication Readiness
- Media & Stakeholder Sentiment
Creative & Design
Create with confidence. Validate creative work before it ships.
- Creative Concept Testing
- Ad & Campaign Pre-Testing
- Brand Asset Validation
Marketing & CX Teams
Optimize campaigns and customer journeys with empirical data.
- NPS & CSAT Program Management
- Campaign & Creative Pre-Testing
- Customer Journey Mapping
Engineering
Build the right thing, build it right. From usability evidence to performance optimization.
- Usability Evidence for Development
- Performance Perception Testing
- Developer Experience (DX)
Finance
Quantify the ROI of experience investments. Connect XM to P&L.
- XM ROI Modeling
- Churn Revenue Impact Analysis
- Experience-Linked Forecasting
Executive & HR Teams
Unified strategic XM vision across all experience dimensions.
- eNPS & Employee Engagement
- 360° Feedback & Performance Development
- Onboarding & Lifecycle Experience
Innovation & R&D
De-risk innovation with real user validation. From concept to market.
- Concept Validation & Screening
- Stage-Gate Experience Validation
- Market Readiness Assessment
IT & Digital Operations
Build technology that people can actually use. From internal tools to customer platforms.
- Internal Tool Usability
- Self-Service Platform Optimization
- Technology Adoption & Change Management
Learning & Development
Design learning experiences that actually develop people. Measure what sticks.
- Learning Experience Design
- Skills Assessment & Gap Analysis
- Program Effectiveness Measurement
Product Teams
Ship with confidence. Validate every product decision with real user data.
- Rapid Prototype Validation
- Feature Prioritization
- Conversion Funnel Diagnostics
QA & Training
Ensure quality at every touchpoint. From service audits to skill development.
- Service Quality Auditing
- Training Needs Identification
- Knowledge Base Effectiveness
Sales
Close more deals with customer intelligence. From discovery to proposal.
- Competitive Intelligence
- Value Proposition Validation
- Customer Proof & Case Studies
Strategy & Corp Dev
Drive strategy with experience intelligence. From market sensing to M&A.
- Market & Competitive Intelligence
- M&A Due Diligence Experience Audit
- Strategic Portfolio Analysis
Customer Support
Turn every support interaction into a loyalty moment. Measure and reduce customer effort.
- CES Tracking & Benchmarking
- Self-Service Content Auditing
- Agent Quality & Coaching
Design & UX Teams
Scale research capacity with global panels and automated analytics.
- Unmoderated Usability Testing at Scale
- Information Architecture Research
- Prototype & Concept Validation
Six dimensions, one experience OS
Whichever sector or team you start with, the same six dimensions are underneath — and every programme compounds when the data flows between them.
User Experience
How enterprises design, validate, and optimize every user interaction
CXCustomer Experience
How enterprises measure and optimize every customer touchpoint
BXBrand Experience
How enterprises measure and strengthen brand perception
SXService Experience
How enterprises optimize support channels and service delivery
EXEmployee Experience
How enterprises engage, retain, and develop their people
StXStrategic Experience
How enterprises sense the market, validate innovation, and connect every dimension to strategy
Ready to see it for your team?
Pick your role above, or book a walkthrough with an XM specialist.
Request a Demo