At this point it is clear that the quality of the user experience in an ecommerce is a key factor in sales. In general, it is precisely the companies that most doubt this statement that they end up betting on it, since turning their back on usability is the easiest way to realise that it is imperative. Of course, it is also the most costly way to make the decision, since you first work becomes and error and then it becomes necessary to start over to correct mistakes.
How can this be avoided? Simply making an effort before making the mistake. That is, evaluating the user experience from the outset to avoid mistakes and unnecessary expenses in time, effort and economy. When large companies focus many of their energies on controlling these aspects and improving them continuously, it means that this is a fundamental aspect.
However, it is not always enough with trust and blind faith, and it is normal: why would I make an expense trying to evaluate the usability of my ecommerce? For the simple fact that big companies, and others not so big do it? No. That is not enough reason to take this step, so from Checkealos we want to explain well the sense of quality of the user experience in your e-commerce. We are experts in usability and we have great arguments to prove their relevance.
Ecommerce and UX
The explanation is really simple, and responds to the factors that any user would like to get when visiting a web page. Speed, comfort, simplicity, graphic and textual information, a low number of clicks and an intuitive ecommerce are some of the aspects most demanded by the navigators, and this is something that can be verified very easily.
Why? Because before we own an electronic commerce we are users, so just ask the following question: what do I look for when buying on the Internet? Surely, either consciously or unconsciously, we all seek these characteristics, both when navigating in general and when the goal is to acquire any product.
But what happens when this is not found? We go and look for another solution to suit our need because there are other options, and usually in quantity.
User Experience and Sales
If this is important on any landing page, and has even greater relevance when it comes to an online store, it will also be so when dealing directly from the sales page. Does the famous cart or shopping cart sound familiar? And the page on which the order is finally made? What do you demand from a website like this? To begin with, total and absolute reliability, which is not always easy to achieve.
But, let’s go in parts; why is the quality of the user experience in an ecommerce more important than in any other website? We know this and it is very simple: because an electronic store lives on the sales, while any other web, either lives the visits or is not designed to profit. Then this means that in an online commerce it is not enough that the user arrives, not even with that they remain hours in the site, but that the sale must be reached to earn money.
Once it is clear the importance of offering a quality experience to the users that access an ecommerce, we only have to attend to the factors indicated above and to which it is clearly included when it comes to selling: the aforementioned reliability. Although it continues to grow exponentially, it is true that the average user has not yet put his full confidence in Internet commerce.
In general we do not trust anyone and do not put our money in the hands of someone who does not seem reliable, so it is essential to focus efforts on this aspect, especially when we talk about the sales page: the last before taking the final step . And this, of course, is not the only one that has taken force when it comes to ecommerce.
What does Google say about smartphone sales?
What other factor are we referring to? What can be as important as trust for an online store? What is known as responsive design. This simply means that a web offers the same quality in the user experience for any device; It does not matter that the customers handle it through a computer, a mobile or a tablet, among others, simply has to take care of usability in any of them.
A giant of the Internet like Google, which says that sales through smartphones are already surpassing those made through computers. If we stop to think, it is a phenomenon directly related to another of the aspects discussed: comfort.
The fact of being able to buy anything, at any time and from any place has become essential for the vast majority of users, who only have to turn to their mobile phone to acquire what they want, something unthinkable does not so many years. So, working on the responsive design of any ecommerce has become one of the most important factors in recent years when it comes to talking about quality in the user experience.
Checkealos
And when it comes to this, quality in the user experience, if there is anyone who can help you it is Checkealos. We are experts in the field and we offer a large number of tools if you want to improve your ecommerce, starting with the most basic and, in turn, the most important to these effects: the opinion of your current and potential customers.
You describe your profile and we provide users to interact with your website, leaving your comments, suggestions, thoughts and emotions, in video format; Who better than the user to evaluate the user experience? In addition, we also offer you analysis on your competence and all the advice of our experts in the subject. Count on us if you are looking for a better experience for your customers.
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