Card Sorting
Organize content the way your customers understand it. Discover how to structure information intuitively with Card Sorting to improve the user experience.
Drive Digital Research across your entire Organization
Integrate insights based on qualitative, quantitative, and advanced metrics to identify key patterns. Align all teams with data-driven decisions and continuously improve the digital experience in every area. Scale your impact on decision-making today and achieve effective results.
Card Sorting Research: Discover how your Users understand Content
Allow your users to group the content of your website in ways that make sense to them. Gain valuable insights into how they name and organize the categories they create.
Organize content into predefined categories and discover how users assign topics to each group. Ideal for validating your site's structure.
Start with an open sort to identify categories, then use a closed sort to test the effectiveness of the labels.
Improve Your Website Structure
Ensure that the organization of your content reflects how users think and navigate.
Create an Intuitive Experience
Make it easier for your users to find what they're looking for with a clear and coherent structure.
Optimize Category Labels and Navigation
Use terms that your users understand to label sections and improve the navigation experience.
Optimize your Design from the Start
Implement Card Sorting in the early stages of the process and organize your content effectively before creating wireframes or prototypes.
Combine Card Sorting with Live Conversations to maximize Insights
Make the most of Card Sorting and Live Conversations to optimize your content structure with Checkealos.
Prepare the cards
Create a list of key topics from your content, from phrases to specific or general words. We suggest limiting yourself to 50-60 topics to maintain clarity.
Set-up the session
Schedule a live conversation with participants from Checkealos or your own audience. Invite an additional researcher to take notes while the participant organizes the cards and thinks out loud.
Run the Session
Show the participant the prepared cards and encourage them to speak out loud while classifying them in real time, providing their thoughts as they go.
Get powerful Insights
Use advanced analysis tools to deeply understand the organization of the content:
– Multidimensional scaling
– Dissimilarity analysis
– Respondent-Centered Analysis (RCA)(RCA)
Capture deep insights with One-on-One sessions where participants, guided by a moderator, think out loud while sorting cards, providing a detailed view of their thought process. Implementing these individual sessions will allow you to improve the structure of your content with Checkealos.
If you prefer a collaborative dynamic, Group and Concurrent Sessions are ideal, as participants work together in sorting, with a facilitator providing instructions at the beginning and a summary at the end. This group dynamic will help you identify collective patterns that will transform the user experience.
In Group and Concurrent Independent Sessions, each participant sorts the cards independently within a larger group, guided by a moderator who gives general instructions. This approach will allow you to obtain valuable insights from both individual and group perspectives, optimizing your content's organization.
Our Global Presence
Our global community of testers spans over 70 countries and includes both Spanish and English-speaking users. This diversity allows us to offer you valuable insights into how different markets interact with any digital product or service. Discover how the behavior of users from various regions can enhance your digital strategy and take your project to the next level.
