FOR DESIGN & UX TEAMs
Improve the experience of your clients, design while putting yourself in the shoes of your users
Listen to your customers during the development stage using usability testing for design and UX. Get insights that allow you to turn your user experience into a competitive advantage.
Test throughout the product’s lifecycle – from prototype to launch and beyond
“Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.”
Alan Cooper Crafted interaction design
Understand the “why” behind the analytics data
- Why aren’t your customers completing the journey?
- What parts of the interaction design are not intuitive?
- What call-to-action labels work?
- What parts of your design do customers love?
- Is there a better way of presenting the content?
- What are some solutions to browser rendering issues?
- Which design works better between two alternatives?
Get buy-in from stakeholders
Does your customer:
- Experience reciprocity?
Feel excited by the content?
- Feel persuaded by your site’s design to return to your site?
- Feel that they have authority and creativity while engaging with the content?
- Feel motivated, interested, or challenged by your brand?