Article & News

Category: DIGITAL MARKETING

CONTENT MARKETING
Key Strategies To Increase Success During Black Friday

Artificial intelligence is revolutionizing user research by automating tedious tasks and enabling advanced personalization. Thanks to AI tools, researchers can optimize processes, analyze large volumes of data and improve the user experience. However, the role of the human researcher remains critical to interpret results and avoid bias.

Sheet of paper, pencils, and a light bulb, symbolizing creativity and the generation of ideas.
DIGITAL MARKETING
What is Customer Experience (CX)?

Discover the importance of Customer Experience (CX) and how to optimize every interaction for satisfaction.