Isn’t it a shame when you spend a large amount of time, effort, and energy on increasing the user traffic on your webpage, only to notice that you still have a high bounce rate after all the work? It’s likely that your webpage has some problems that can be fixed.
The main reason that your user abandons your page automatically or after a short period of time is because they have found a problem with your homepage. Therefore, it is of vital importance that you improve the user experience of your landing page.
In order to do so, take a look at the following suggestions to help you make some immediate improvements.
- Visibility and findability of your homepage.
Your website must be easily “findable” for users using any search word on the internet. If the homepage is poorly managed, it may be impossible to find the website, even if users search for the site directly with the name of your brand. The principle reasons for this are:
- The webpage has been made with unsuitable technology, preventing your site from being indexed in search engines.
- The archive robots.txt blocks Google from indexing your homepage. This archive is located in the route ‘domino.com/robots.txt’ and is usually modified to block access to the webpage when it undergoing changes in the development phase. This creates indexing problems when the archive is not returned to its initial state after the changes have been finalized.
- The tag </noindex> can be found in the “head” of the homepage HTML, making it impossible for search engines to index the webpage.
- Problems with the service delivery can result in your webpage not being indexed at all or indexed incorrectly, which can produce the “404 error” page when searched.
- The loading speed of your webpage.
The user will not hesitate to leave your webpage if it takes an eternity to load. It’s a mistake you cannot afford to make if you want your users to return to your site.
- Brand identification on your homepage.
The brand should be clearly and easily recognizable by the user on the homepage. If not, your users may not trust the website and leave the page quickly.
- Description of your purpose.
The purpose of your webpage should be clear and simple, including who you are and what you do. The description of this activity is usually synthesized in a slogan or header on the top section of the homepage.
- Accessibility of the content.
The homepage should be perfectly structured so that the user can access the content in various sections or categories that peaks their interest.
- Action execution.
It should be easy for the user to carry out functions through categories that invoke action, with options like “Buy,” “Upload photos,” and “Buy with your friends” or “Download.”
- Responsiveness of the web page.
It’s very important that your webpage is perfectly navigable on different devices, otherwise users will almost certainly abandon the page.
- Security and trusted sites.
It’s vital that the user visiting the webpage finds information that transmits security and online trust. If users find what they are looking for, it is very likely that they will return to your web page.
- Pop Up Ads.
A Pop Up is a window or advertisement that opens automatically while you are navigating online, preventing you from continuing with the activity you were trying to accomplish. You should be careful with the excessive use of Pop Ups because many users consider them intrusive.
I hope that these 9 tips to improve your landing page of your UX be useful to you. Due to the fast technology evolution, and also the UX, I will be delighted to continue informing you of the improves that could appear.
