Article & News

Lens focused on the horizon, symbolizing clarity in user experience evaluation.
UI/UX DESIGN
The importance of Heuristic Evaluation for UX

Heuristic evaluation is a key technique for identifying usability issues on websites. Discover how to perform it effectively and enhance user experience.

Sheet of paper, pencils, and a light bulb, symbolizing creativity and the generation of ideas.
DIGITAL MARKETING
What is Customer Experience (CX)?

Discover the importance of Customer Experience (CX) and how to optimize every interaction for satisfaction.

Mobile devices (smartphone, iPad) and paper sketches of a website structure
UI/UX DESIGN
The Web Design Process: Keys to digital success

Learn about the essential phases of the web design process and how each stage contributes to a successful final result. From research to optimization, discover how to achieve an exceptional user experience.

User experience map illustrating the customer journey and touchpoints.
UI/UX DESIGN
The importance of the User Experience Map

Discover the importance of the user experience map for improving your website’s usability. Learn how to create and use this tool to optimize the customer experience.