The director of Ecommerce is a key figure for the UX. Recall that the User eXperience, is vital to the success or failure of an online store. Needless to say, the director, who manages the baton and destiny of the business, is a vital character in the march of commerce.

Thus, the director of an online store, who will usually have the last word of what happens on the web, will be ultimately responsible for the actions that are implemented. Why? We’ll tell you shortly.

What is an Ecommerce manager

An Ecommerce manager is responsible for managing the project. Whether they where in the company from its creation, whether it is owned or has landed after, it is your responsibility to control the online sales process, from the beginning to the end.

Thus, an online store manager needs to understand the operation of Ecommerce perfectly. But in addition, they will manage the tools, know the users and have a global image of the whole process, both user level and company. That is why it is said that success revolves around three basic axes: costs, quality and deadlines.

That is why, in addition, to be a good director of Ecommerce, we find a series of basic skills that every profile must meet to be a good manager:

• Mainly, you need to have experience and the required training. That is why, if you have demonstrated that you handle well in the online sector, have worked successfully in similar positions and have the knowledge and eagerness to continue improving, is on the right track.
• Technical and logistic knowledge. You also have to understand perfectly how everything works. It has to be up to date with the tools that are handled, the innovations of the sector, the trends, the possible solutions … This will enable Ecommerce to evolve and grow, and even anticipate potential bumps.
• Organizational and management capacity. It is necessary that a director or manager of Ecommerce knows to order all the work between the professionals. You will have to delegate, organize, define strategies, make adjustments on the fly, be aware of the operation, negotiate with suppliers and users, etc.
• Communicative gifts. As a good director of Ecommerce, you need to be able to communicate, relate and be aware of new developments at a social level. So you can connect much better with the customer, know their tastes, study their evolution, etc. All this, as well as their ability to interact with staff, suppliers, management boards or owners, etc., will give the prospect the success of the online store.

So, an Ecommerce manager has to know his responsibilities and functions well:

• He will be a perfect connoisseur of the Ecommerce sector.
• You will need to transfer a good user experience off and online.
• Manage the sale, whether it is through Ecommerce or through marketplaces.
• You will have great knowledge of metrics and Google Analytics.
• Define KPIs and dashboards.
• He will manage the CMS, preferably with advanced knowledge.
• It will mark SEO and SEM strategies to follow to generate content and adequate web traffic.
• It is important that you manage and communicate to establish strategies in social networks, mark the way to implement Ads, create appropriate emailing campaigns, etc.

Ecommerce and UX

Ecommerce and UX, almost as King Arthur and his knights would say, are one and always go together. There is no successful online store that does not offer an excellent user experience. Therefore it is necessary to take into account certain strategies and knowledge that will mark the good future of the performance of the business:

• The number of users who prefer to use the online store is increasing. It is because it has a large catalogue, greater availability of products, lower prices, facilities to buy at any time, flexibility in payments, attractive offers and discounts, etc. That is, a very complete user experience.
• The navigation through the online store has to be optimal. That is to say, each new page will be opened immediately, the information will be detailed and easily localizable, there will be images of product quality, you will be able to access the basket with simplicity … In other words, an exceptional web design.

Both points together form a great user experience for Ecommerce.

Advantages of doing a user test

Now, how do we know exactly what the customer wants and how consumer trends change. Implementing the advantages of doing a user test.

As you can imagine, its benefits are maximum. Thanks to these user tests, we know what our customers think of our Ecommerce, how they are usability, what they would improve on the web, what advantages and disadvantages they find in the web store experience …

Thanks to the user test, the director of Ecommerce knows at all times how to improve the online business to adapt to the particular needs of its target audience. Thus, the UX has to be very high due to the powerful knowledge that gives us this tool.

Checkealos

Do you want to know more about the subject? Do not hesitate, Checkealos is the answer. Here you will find all the resources necessary to take an online store to total success. Hurry up and subscribe to our blog