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Category: ARTIFICIAL INTELLIGENCE

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ARTIFICIAL INTELLIGENCE
How Artificial Intelligence Is Revolutionizing User Research in the Digital Age

Artificial intelligence is revolutionizing user research by automating tedious tasks and enabling advanced personalization. Thanks to AI tools, researchers can optimize processes, analyze large volumes of data and improve the user experience. However, the role of the human researcher remains critical to interpret results and avoid bias.

Group of professionals analyzing graphs.
ARTIFICIAL INTELLIGENCE
AI User Experience: Best KPIs to measure ROI

Descubre cómo la inteligencia artificial (IA) está transformando la experiencia de usuario (UX) en el sector de telecomunicaciones. Aprende a identificar y medir los KPIs clave para evaluar el retorno de inversión (ROI) en tus iniciativas de UX impulsadas por IA.