Article & News

Category: UX RESEARCH METHODS

Check them out - AI UX research
ARTIFICIAL INTELLIGENCE
How Artificial Intelligence Is Revolutionizing User Research in the Digital Age

Artificial intelligence is revolutionizing user research by automating tedious tasks and enabling advanced personalization. Thanks to AI tools, researchers can optimize processes, analyze large volumes of data and improve the user experience. However, the role of the human researcher remains critical to interpret results and avoid bias.

Lens focused on the horizon, symbolizing clarity in user experience evaluation.
UI/UX DESIGN
The importance of Heuristic Evaluation for UX

Heuristic evaluation is a key technique for identifying usability issues on websites. Discover how to perform it effectively and enhance user experience.