Today we are going to focus on the importance of the user experience map. Also, what it is when we talk about a website, an ecommerce, a blog or any online site, as it will be the customers who measure the success we get.
The goal of any business success is to reach out to more customers, convert customers get them to click on our advertisements, and so on. For this we have a series of basic tools at our disposal, and a very important one is the user experience map, which we address below.
What is a user experience map
A user experience map is a smart design tool that enables us to capture all the interactions of a customer step by step, with its elements and channels through which it will pass from one point to another.
That is, we decide from what point to what other map we will draw. For example, from when you access the website until you leave it.
It is clear that this tool is one we have at our disposal to study and improve the user experience, but it is really useful to know how customers think, what products they prefer, what parts of our website they visit the most, how much time they spend in each page, etc.
We can see that these customer experience maps help us improve the shopping experience. They are also excellent for adapting our strategies towards your well-being.
But before show how to adapt this strategy it is important to know a series of basic elements that have to be taken into account to produce a good map that is useful and productive:
- Select the frame where the customer will be studied.
- Know the parts of the process where the highest value is generated.
- Also discover the parts in which no value is generated or the contribution is lower.
- Get to know the people who will be the subject of the user experience map.
- Create a timeline or timelines that will move the target user of the study.
- Try to understand the customer’s feelings throughout their user experience.
- Create contact points or touchpoints where to study the user well.
- It interprets the interactions of the users during their passage through the experience map.
Phases of creation
Let’s see below the phases of creating a user experience map. In this sense we have to be clear the points according to the type of business you have, since as there is a standard model and the length of the map can have different beginnings, durations and purposes, we have to adapt it to the web or product that You want to study and measure:
- First we draw a graph, where we have two axes, the X and Y.
- The X axis is the one that will show the phases that a customer passes during the time that the map measures, that is, the time that is in our business.
- The Y Axis will measure the feelings you feel from experience, both negative and positive.
- Along the X axis, there will be several points, the touch points, which will be the ones we will study to know what the customer experience is like.
- Finally we will unite all the points, which will leave us a graph where we will obtain what is the user experience of the site, marking which have been the positive and negative touchpoints throughout the passage of the client throughout the map.
Advantages for the company
Obviously, the user experience map gives us a series of advantages for the company, because it gives us vital information to adapt the product to the customer. So, we can find benefits like:
- Deep understanding of the client. Knowing the process that the user lives throughout his experience offers us vital information. We will know which points you like, which will frustrate you, if you are satisfied, if you are bored …
- It also allows us to know what path the client uses to convert. Thus, we can facilitate the routes for acquisition of products offering an attractive, simple and attractive route.
- We will know better the client, so that will improve the relationship. The more you know what the user is like, the better service you will offer. It will give you a close experience that meets your expectations.
- It will also help us to guide customers, create greater affinity with them, increase customer loyalty and expand our market penetration through word of mouth and recommendations.
Checkealos
You will have noticed that a user experience map is a tool that can multiply the success of any business by 1000, 2000 or infinite. Information is power, and knowing how to implement this knowledge is basic to succeed.
How to achieve it? Very easy, with the resources you will find in Checkealos. Get to work today and do not leave for tomorrow the success you could be achieving right now.
