Article & News

Category: USER EXPERIENCE

Lens focused on the horizon, symbolizing clarity in user experience evaluation.
UI/UX DESIGN
The importance of Heuristic Evaluation for UX

Heuristic evaluation is a key technique for identifying usability issues on websites. Discover how to perform it effectively and enhance user experience.

Sheet of paper, pencils, and a light bulb, symbolizing creativity and the generation of ideas.
DIGITAL MARKETING
What is Customer Experience (CX)?

Discover the importance of Customer Experience (CX) and how to optimize every interaction for satisfaction.

User experience map illustrating the customer journey and touchpoints.
UI/UX DESIGN
The importance of the User Experience Map

Discover the importance of the user experience map for improving your website’s usability. Learn how to create and use this tool to optimize the customer experience.

Woman interacting with a holographic user interface displaying artificial intelligence data
UI/UX DESIGN
Neuromarketing vs. UX: Which is the Future?

Discover the differences and similarities between Neuromarketing and UX, and how both strategies can help you improve user experience and the usability of your digital platform.